Logo Design
The Logo of a company can be considered the visual mascot of company's brand. The Logo is first visual concept to catch the eye of your clients and what distinguishes one company from the next.
Types of Logo Designs
Wordmark
A wordmark is a unique stylized texted logo that spells out the name of the company.
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Wordmarks are excellent for short and unique names.
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Wordmarks sidesteps the issue of recognition, especially if your business is not yet well known.
A lettermark is a unique design using one or more letterforms.
The lettermark can be the abbreviation or initials of the business name.
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Lettermarks work especially well for businesses with long names.
Lettermark
Symbol
A symbol can be of an abstract or figurative design.
A symbol represents the company in a simple and bold manner.
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Keep in mind, when a business is still relatively new, it is better to add a Word- or Lettermark to the symbol.
Emblem / Badge
An emblem is closely related to the combination design as it usually merges a symbol with a letter- or wordmark.
An emblem embeds the whole design within a visual border.
Combination design uses a symbol, wordmark and/or lettermark in combination to create the logo.
This is a great option for a new business that would like to be associated by a symbol but still needs to get their name out there.
Combination
Package One
Includes:
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First briefing
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50% Deposit (Included in Total)
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Two (2x) unique draft designs to choose from according to brief received
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One additional revision round and second briefing after drafts
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One Final Concept
- Three additional revision rounds to Final Concept
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Final artwork in Full color: 300dpi in jpeg, png, pdf and AI Vector format
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Additional revisions can be requested at any time @ R100 per revision.
​Please note that, should DEC provide any PRINTING, additional costs may vary according to the size, number and style of printing required
From:
R350
Package Two
Includes:
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First briefing
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50% Deposit (Included in Total)
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Five (5x) unique draft designs to choose from according to brief received
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Two additional revision rounds and second briefing after drafts
-
One Final Concept
- Three additional revision rounds to Final Concept
-
Final artwork in Full color: 300dpi in jpeg, png, pdf and AI Vector format
-
Additional revisions can be requested at any time @ R100 per revision.
​Please note that, should DEC provide any PRINTING, additional costs may vary according to the size, number and style of printing required
From:
R750
First Brief Requirements
The first brief is an essential aspect to any design. It is during this stage where we get a clear picture of what you want in the design, and also do not want. It is important that the name of the company along with any slogan should be given to us exactly as it should appear on the logo. If there are any specifications regarding the style, color and message/history that should be included/reflected in the logo, this should be mentioned in the brief in order not to delay the design process at a later stage.
Time Frame
The following Time Frames are applicable to all packages.
> Draft designs @7 to 10 working days from Deposit and Briefing received
> Revisions for draft designs (if applicable) @ 5 to 10 working days after second briefing
> Final Concept @ 7 to 10 working days
> Three additional revision rounds to Final Concept @ 5 to 10 working days
> Any additional revisions not included in the packages @ 5 to 10 working days